SEO Training

SEM Courses:

This nationally recognized Search Engine Marketing (SEM) online course and training program has been developed in direct response to the skyrocketing growth of the search engine industry. This comprehensive program covers all aspects of search engine marketing including; search engine optimization, pay per click marketing and web site copywriting. These are the essential components for understanding this unique and growing career field.

I Search Engine Optimization 101

a. Course Introduction
b. Introduction to SEO
c. Search Engine Basics
d. SEO Requirements Gathering
e. Keyword Research
f. Title and META Tag Creation
g. SEO Copywriting
h. SEO Integration
i. Search Engine and Directory Submission
j. Search Engine Spam
k. SEO Reporting and Conversions

II. Search Engine Optimization 201

a. Course Introduction
b. Overview of SEO
c. Site Architecture
d. Text Content
e. Dynamic Content
f. Graphics
g. Flash and Splash Pages
h. Frames and Tables
i. Link Popularity
j. Pay For Performance
k. Measuring SEO ROI
l. Starting Your Own SEO Business

III. Pay Per Click Marketing 101

a. Course Introduction
b. An Introduction to Pay Per Click Marketing
c. Pay Per Click Campaign Preparation
d. An Introduction to Google AdWords
e. How to Set Up an AdWords Account
f. An Introduction to Yahoo! Search Marketing
g. How to Set Up a Yahoo! Sponsored Search Account
h. Keyword Research for PPC Campaigns
i. Ad Copy Creation for PPC Campaigns
j. Landing Page Creation for PPC Campaigns
k. PPC Campaign Conversion & ROI Measurement

IV. Pay Per Click Marketing 210

a. An Overview of PPC Marketing
b. Pay Per Click Search Engines
c. Key Elements of a Successful PPC Campaign
d. Building Effective PPC Ads
e. How to Structure Your PPC Campaign
f. Effective PPC Bidding Strategies
g. How to Create Killer Landing Pages
h. Tracking PPC Conversions
i. A/B Split Testing
j. How to Measure ROI on PPC

V. Web Site Copywriting 101

a. Course Introduction
b. THE Most Important (and most overlooked) Aspect of Copywriting
c. Discover What Copy Type Fits Your Target Audience Best
d. Guess What? Men and Women Are Different!
e. Writing to Please Everybody
f. Headlines - The Beginning and the End
g. Features vs. Benefits - Do You Really Know the Difference?
h. Adding Emotions & Dreams and Tugging On Heartstrings
i. The Power Points of Your Copy
j. A.I.D.A. and the Buying Process
k. Search Engine Optimization - Copy Is Crucial
l. Final Thoughts

 

Upon successful completion of this program, you will be able to:

• Set up, monitor and maintain successful search engine optimization or pay-per-click campaigns for your sites or your client's sites on the world's most popular search engines and directories.
• Make web sites search engine compatible and designed to attract the right kind of qualified search engine visitors who are more likely to buy or sign up from the moment they arrive on a site.
• Prepare for starting your own search engine marketing business or applying for a job as an SEO (search engine optimizer), SEM (search engine marketer), PPC Marketer, Online Advertising Executive or Web Site Copywriter.